NEW YORK – The Associated Press and Major League Baseball announced today a commercial photo agreement that will make AP a worldwide commercial licensing agent of MLB.
The arrangement will see the vast library of AP-owned photos made available to MLB sponsors and partners for commercial use through AP’s commercial photo platform, AP Images.
“We are pleased to work with Major League Baseball to expand the reach of AP photos,” said Lloyd Pawlak, AP global director of digital and commercial sales. “As the essential source for millions of images, we look forward to providing MLB sponsors and partners with even more photos to choose from.”
“Entering into this new agreement with AP will offer MLB’s business and media partners access to the AP’s extensive library of baseball images,” said Jessica Carroll, senior director, MLB Photos. “We are excited to pair the AP’s exceptional photo coverage with our partners’ activations, offering new opportunities for engagement with the sport.”
Baseball-related AP photos are now available to MLB commercial clients.
The Associated Press provides instant access to AP’s iconic photographs and adds new content every minute of every day from every corner of the world, making it an essential source of over 48 million photos.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has featured record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
Contact
Patrick Maks
Media Relations Manager
The Associated Press
212-621-7536
pmaks@ap.org
