The Associated Press today introduced a new planning system that allows editorial and corporate newsrooms large and small to effectively and efficiently manage coverage plans and assignments.
Unveiled to customers at the NAB Show in Las Vegas, AP Playbook is a cloud-hosted software platform with a modern, intuitive user interface that enables users to quickly and easily access, update and collaborate on planning information with minimal training.
The browser-based tool, designed and developed by the same team responsible for industry-leading news production software AP ENPS, is accessible from anywhere on virtually any device. No local infrastructure is required.
“AP Playbook shows users the who, what, when, where, why and how of news coverage in real time. It’s the ultimate planning system for any organization trying to do more with less,” said Brian Hopman, vice president and general manager of AP ENPS. “Playbook allows newsrooms to drastically increase their output while providing a better way to manage coverage plans and deploy newsroom resources, with an eye to the bottom line.”
AP Playbook is compatible with AP ENPS, the world’s leading news production system, and works well for companies using other systems.
AP staff will demonstrate Playbook at the NAB Show this week at booth SL7606, in advance of a full launch in mid-2018.
For more information about AP Playbook, visit www.ap.org/playbook.
Contact
Lauren Easton
Director of Media Relations
The Associated Press
212-621-7005
leaston@ap.org
